Boots-on-the-ground marketing • Chattanooga + beyond

Marketing that works as hard as you do.

No fluff. No cookie-cutter plans. Just a real person in your corner helping you get found, get leads, and grow your business.

Websites ✳ Advertising ✳ Social Media ✳ SEO ✳ Content ✳ Email ✳ AI Automation ✳ Strategy
One partner. A lot of ways to help.

Consider it handled.

Maybe you need a new website. Maybe your ads aren't working. Maybe you're doing everything yourself and need someone to take marketing off your plate. You don't need to know exactly what to ask for. We'll figure it out together.

01 / DIGITAL

Websites & SEO

Website design, refreshes, landing pages, ecommerce, SEO, local visibility, content updates and conversion improvements.

02 / GROWTH

Paid Advertising

Google Ads, Meta Ads, campaigns, retargeting, lead generation, creative testing and performance reporting.

03 / CONTENT

Social Media

Social strategy, content calendars, posting, short-form video, community engagement and ongoing management.

04 / CREATIVE

Photo, Video & Brand

On-site shoots, product photography, customer stories, reels, brand messaging, graphics and campaign creative.

05 / RETENTION

Email & CRM

Email campaigns, automated flows, customer segmentation, newsletters, lead nurturing and CRM organization.

06 / SMARTER WORK

AI & Automation

AI-powered workflows, chatbots, inquiry follow-up, repetitive-task automation and practical tools that save time.

07 / DIRECTION

Marketing Strategy

Audits, marketing plans, campaign launches, budgets, KPIs and figuring out what will actually move the needle.

08 / LOCAL

On-the-Ground Support

Dealer marketing, signage, sales materials, events, trade shows, local campaigns and hands-on project support.

09 / FLEXIBLE

Your Extra Marketing Hand

One-off projects, monthly help, or a mix of everything. We'll build support around what your business needs.

Hailey, founder of Shop Floor Marketing
The person behind the work

Hey, I'm Hailey.

I'm a marketer who likes to roll up her sleeves and actually get things done. I started my career in the heavy equipment world, learning how to market products and businesses built by hardworking people.

Over the past five years, I've worked across websites, ads, social media, email, creative production, product launches and marketing strategy — and led a marketing team along the way.

Now I'm bringing that experience directly to businesses that could use an extra set of hands. You won't be passed around an agency. You'll work with me, and we'll focus on what makes sense for your business.

5+ yearsHands-on marketing experience
1:1Work directly with me

Let's work together ↗

Simple by design

No complicated pitch. Just a plan.

01

Tell me what's going on

What's working? What's frustrating? What's on your wish list? We start with a real conversation.

02

I'll map out the help

I'll recommend a focused project or ongoing support based on your goals and budget — not a package you don't need.

03

We get to work

Clear priorities, real deliverables and regular updates. The goal is to make your life easier and your marketing stronger.

Not sure where to start?

What's slowing you down?

Pick the thing that's bugging you most. I'll show you where I'd start.

Let's get your business in front of the right people. I'd start by looking at how customers find you today, then prioritize search visibility, ads, and landing pages that make it easy to inquire.

Let's figure it out together ↗

No pressure. No complicated forms.

Got a business? Let's talk.

Whether you've got one project in mind or a whole list of things you've been putting off, I'd love to hear about it. Small businesses welcome. Big ideas welcome. Not knowing where to start? Also welcome.

Based in Chattanooga, Tennessee. Working locally and remotely.

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